The best football brand stories combine five things:
- Heritage
A history that resonates throughout the generations. - Identity
A clear personality and set of values. - Emotion
A story that makes supporters feel part of something bigger. - Icons
Players, managers and moments that become legendary. - Commercial power
The ability to translate connection into revenue.
Graphic design is the visual language that helps to reinforce this story.
Good design translates into things fans can instantly recognise as uniquely their team. A strong visual language combined with consistency across every touchpoint helps to build this recognition.
You may well already have a visual language and brand guidelines that you are very happy with, that work for you and, should you engage with us, we would follow in a seamless extension to your existing design resources. We would want to learn about your club’s history, people, community, values and ambitions to understand what makes your club and its fans tick – then the rest falls into place with your existing guidelines.
If, on the other hand you would like us to help you establish or refresh a visual language that will truly resonate with your fans then we are well placed and would be very happy to do so.
We don’t just design how a football club looks – we help define how a club is perceived, remembered and felt.
Email Simon to arrange a zero obligation discovery call.