Football never stops moving. There’s a new signing to announce, a fixture to promote, a matchday squad to reveal, a sponsor to recognise, a result to communicate and a community initiative to celebrate. Every day brings another opportunity for a football club to communicate with its audience. And it’s important that all of that communication …
Football clubs invest enormous amounts of time, money and energy into competing on the pitch. They invest in players, coaches, facilities, recruitment and performance. But how much attention do they give to how they present themselves to the outside world? A club’s brand is competing for attention every day: A poorly presented club can unintentionally …
Read more “Your football club is competing off the pitch too.”
The best football brand stories combine five things: Graphic design is the visual language that helps to reinforce this story. Good design translates into things fans can instantly recognise as uniquely their team. A strong visual language combined with consistency across every touchpoint helps to build this recognition. You may well already have a visual …